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Working with Mask

Clarity when your values matter most 

UzObi, Inc. is the first health technology company to specialize in providing ethically guided values-based health care decision-making tools to patients through their providers, insurers and hospital systems.


UzObi empowers patients to have their identities and voices at the center of all health care decisions from routine, emergency to end of life medical decisions.


Explore what we offer


Learn about our values-based digitized Medical BLUEPRINT
Our team of professional Clinical Ethicists will work with you - guiding you through the process, ensuring you control your medical decisions with our values-based digitized medical BLUEPRINT.

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Schedule a virtual consultation 
We're here to help! Submit your request to have our experts review the information and help address our ethics questions and concerns. 

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Schedule a clinical ethics second opinion
Have an expert review a case or recommendation can be beneficial for decision-making. Learn how you can work with us, to explore a second look.

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Meet Dr. Nneka Sederstrom

Dr. Sederstrom is the Co-Founder and CEO of UzObi, Inc.
She is a world-renowned Clinical Ethicist and Health Equity expert. She is widely published and regularly speaks on topics related to health equity, end of life care, clinical ethics, and health disparities. 


She has more than 20 years of experience in hospital medicine, specializing in end-of-life care and health equity initiatives.


Our benefit to health care providers and insurers

  • Save millions and billions by reducing unnecessary, inappropriate and expensive interventions and hospital stays

  • Drastically reduces the cost of end-of-life care interventions and therapies

  • Enables more efficient use of hospital resources by prioritizing personalized decision making

  • An on-demand resource that improves the patient or customer’s healthcare experience 

  • Access to industry-leading experts who help create BLUEPRINTs for a person’s life-long healthcare wants and needs

Doctor Office

A values-driven, patient centered alternative 

  • On-demand digitized healthcare valued and cultural BLUEPRINT services that ensure patients control their medical decisions from current health state until end of life


  • A simplified platform to better understand and navigate the healthcare system

  • Experienced experts ready and willing to assist and advise patients through their medical journey

  • Values-based planning and consultation that increases the chances of a patient dying in the comforts of their home with loved ones rather than an ICU

  • A significantly improved patient and family experience at the hospital, clinic or other healthcare facility


What our clients are saying

"Everyone needs an advance directive. It is an

immeasurable gift to your family."

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